AmarPrakash Developers desired for a new logo, visual identity and corporate branding guidelines to breathe new life into the good old world of property development. The word 'AMARPRAKASH' is derived from two Sanskrit words 'AMAR' and 'PRAKASH'. Amar means immortality and Prakash (Prakasa in sanskrit) means luminous; shining forth.
The color variants used in the logo of Amarprakash Builders in Chennai are that, radiated from the sun. 'Red' has been given more prominence as it translates daring, dynamic and bold. Red excites, stimulates and creates arousal. In print, red is and aggressive color, whereas it commands attention and action. 'Orange' is vital, energetic and inviting.
The logo represents the company's mission, which is to establish coordination with every client and the community of excellence in the environmental management through a safe, economical, state of the art which ultimately means providing our clients with the best quality products and services. Commitment to safety of every living shall be of utmost importance.
We understand that buying a home is a big step forward in your life and in the lives of your family. Therefore, we also understand the ordeals our customers go through to find a trustworthy name to invest their money at. At Amarprakash, we strive hard to not just build you a fine home but to win your trust through integrity, transparency, superior service, innovation, quality and commitment. Hence, staying true to the tagline bestowed upon us, "Tamil Nadu's Most Trusted Developer".