The Story Behind our Brand LOGO: SUN+INFINITY
The word ‘AMARPRAKASH’ is derived from two Sanskrit words “AMAR” and “PRAKASH”. Amar means immortality and Prakash (Prakasa in Sanskrit) means luminous, shining forth. The logo resembles “SUN” because it shines and brightens up, each & every sunray comes with a hope that brings joy & happiness same as our motto “Happiness Lives Here”. The other part of the logo is derived from “INFINITY” which denotes the everlasting bond we have with our customers.
The colour variants used in the logo of Amarprakash resembles the bright rays of the Sun. ‘Red’ has been given more prominence because it portrays dynamic and attractive characteristics. ‘Orange’ is vital and energizing. It’s also very exuberant and has happiness quotient.
The logo represents the company’s mission, which is to establish coordination with every stake holder and the community of excellence in the environmental management which ultimately establishes our products and services that delivers long-lasting happiness & bright future.